Okay, let’s discuss brand personality; we have an issue if your company sounds as interesting as a microwave instruction booklet.
Your brand is much more than simply the item or service you market. It’s about people’s emotions you create. To be honest, nobody remembers the business that is simply… Meh.
What then is the character of your brand? Is it fun? expert? Sharp? Dependable? You have to own it whatever it is. Your audience is going straight for your opponent if they do not click with you.
What even defines a brand personality?
Imagine if your company were a person how it would speak? How would it be dressed? On LinkedIn, would one be keeping things purely professional or cracking jokes on Twitter?
A brand personality combines: 🎤 Voice – Your communication style ( Corporate? Casual? Funny?)
🎨 Style: From colors to typefaces to Instagram aesthetics, your images reflect
📍 Place: Where you show up (Facebook? TikHub? Emails newsletters?)
It’s not just your words but also your attitude.
First step: to whom are you consulting?
Your audience will mirror your personality. Unless you are offering Gen Z slang crash courses—hey, there is a market for everything—you most likely do not want to seem like a TikHub influencer while marketing to CEOs.
Ask yourself: ✔️ Are your clients professional or laid-back or fun and relaxed?
✔️ Do they favour informal DMs or official emails?
✔️ More likely are they to hang out on LinkedIn or Snapchat?
Your brand voice should seem like a natural match after you know your audience.
Second: How do you sound? (See Your Voice)
Imagine two coffee stores:
☕ Brand A: “We gladly source organic, ethically grown coffee beans to craft the best espresso beverages for our valued customers.”
☕ Brand B: “Need coffee? We have you here. Strong, smooth, and responsibly sourced—because excellent coffee shouldn’t make you feel bad.”
same good. very different attitude.
In what way do you wish to be perceived? Choose your lane: 😊 Ideal for legal companies, financial advisers, and business branding, professional and polished → Perfect for social media influencers, lifestyle companies, or anything Gen Z-friendly—Fun & Quirky Edgy & Bold → Designs for companies seeking uniqueness and challenging convention.
Step 3: Where Are You Now Showing Up?
The “place” of your brand is your interactions with your audience, not only your actual location. And no, you’re not obligated to be everywhere. You only have to be where your target market finds you.
Facebook: Still fantastic for community-building (even if Gen Z views it as a fossil).
Instagram? Essential for visually oriented companies (fashion, food, exercise).
TikHub You most definitely should be here if your audience consists of under thirty.
LinkedIn: B2B goldmine: basically avoid posting memes unless you are very sure what you are doing.
Choose several sites and show up regularly.
Fourth step: let’s review some actual case studies.
First example: Online video school Personality: down-to-earth, honest, pleasant; unlike sitting in a dry lecture, they discuss difficult subjects in a way that seems like speaking with a friend—confident but not arrogant. Though they certainly know how to teach it, they behave not as they created video editing.
Wendy’s (The Twitter King) second example is Personality: caustic, brutally funny, sassy. They expose rivals for roasting. They troll among their own clients. And somehow, it succeeds. Their audience practically consumes fast food as their advertising voice makes it entertaining.
Apple (Minimalist & Cool) 💡 Personality: elegant, smart, premium; they market a way of life rather than goods. Their messaging is straightforward, neat, and never strives too hard.
See the pattern? These companies own their own character. And for this reason they are memorable.
Personality equals connection; sales is the final outcome.
People buy from companies they like, relate to, and trust. Your firm sounds like every other generic company; you are forgettable. Furthermore forgettable brands? They fade.
Let us thereby ensure that you are NOT among them.
Your Action Steps: Casual or professional? Describe the language of your brand. funny? Inspired?)
📌 Decide where you will be showing up— LinkedIn or Instagram? YouTube!)
View your messaging; does it seem corporate-boring or human?
Go give your brand some individuality right now. Your readers will appreciate it.
👀 Comment below what the personality of YOUR brand is?
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