To be really honest, most companies on social media sound precisely the same. They upload homogeneous, formulaic material, throw on some hashtags, and wonder why nobody cares.
Then there are companies that understand it. They are unique people. They are enjoyable. They inspire others to interact with them.
And what then is their secret? Let’s explore three businesses whose brand personality on Instagram is simply perfect—and what you could learn from them.
One of the Kings of Community-Driven Content: Chubbies
Has anyone ever heard of Chubbies? Guys wear short shorts here, and their Instagram is almost a celebration.
💡 What They Do Right: ✅ Their clients handle the marketing. Think 80s dad vibes, old-school summer shots, and a lot of beer-in-hand, boat-on- the- lake excitement; most of their postings are user-submitted images, which helps to authenticate their brand. They take themselves not too seriously. Their subtitles are hilarious. Their memes: Exactly. Their civilization? actively involved.
Lesson Your Brand: Promote user-generated material. Let your consumers tell their own stories about your product; nothing fosters trust (and FOMO) like actual individuals demonstrating their love of your brand.
2️⃣ TOMS: The Method Driven by Aesthetics
Alright, so TOMS is engaged in a quite different game than Chubbies. Their Instagram is neat, businesslike, and—well, really beautiful.
Perfectly chosen images—every picture is high-quality, well-lit, and appears straight out of a lifestyle magazine—what they do right? They lean on aspirational marketing—you purchase into a socially aware, feel-good lifestyle rather than only TOMS shoes. Minimal yet effective branding is not about flaunting the goods in every post. Sometimes the picture is very beautiful and features their shoes by accident.
Lesson for Your Brand: Your images must be on point if your audience appreciates aesthetics. For companies in fashion, beauty, travel, and home décor specifically, this works really well.
3️⃣ MailChimp: The Oddly Beautiful Method
Now let’s discuss MailChimp since, to be honest, they seem strange. And it works exactly.
✅ Playful branding: They embrace the full “Chimp” motif with monkey-related images, eccentric artwork, and ridiculous comedy.
Sometimes they upload things that make no sense (MailChimp typed out in mustard on a hot bun!). Surprising aspect. Still, guess what? It starts a conversation.
✅ Memorable identity—they shine within a sea of dull corporate marketing tools. You know MailChimp even if you never use it.
Lesson for Your Brand: Get comfortable being odd. The businesses that really stand out are those who embrace their eccentricities, take chances, and produce something that causes consumers to stop when scrolling.
Four: One Thing These Companies Share Commonly
The point is that each of these brands has a distinct, consistent identity.
MailChimp = Quirky, playful, and erratic; Chubbies = Casual, enjoyable, and nostalgic; TOMS = Polished, ambitious, and purposeful.
That’s also the reason they function. They own their voice and do not aim to be everything to every person.
5️⃣ What’s YOUR Brand Personality?
Starting with these questions can help you develop your own brand personality:
✅ Who are your readers? Are they vibrant and youthful? Professional and deliberate?
✅ Which feelings do you like your brand to arouse? Thrills? Confiance? Retrospection?
ⅆ Should your brand be a person, how would they speak? Would they be the party’s life of events? A calm and composed professional? a snarky disruptive troublemaker?
Once you work this out, make sure it shows up often in your advertisements, emails, website, and social media.
People connect with characters rather than things at the end of the day.
The lesson at last is not to be boring.
Want to make social media success yours? Please stop sounding like a business news release. Add some individuality, be audacious, and let yourself have some fun.
✈ 🚀 Tell me now, the personality of YOUR brand. Drop it in the comments!
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