Alright, let us start with a little Google Ads conversation. There is never a poor moment to explore the biggest advertising platform in the world, morning, afternoon, evening, or any horrible hour you find yourself in. Really, it can do everything like the Swiss Army knife of digital marketing. And if you are here, I would assume you are prepared to work out how to make it fit for you. Correct?
Hi therefore! Your guide on this Google Ads trip is me, Isaac Rojansky. Let me say, though, before we go into the specifics: thank you. No, really; thank you for showing up. This program? It is not only another online course. For hundreds of thousands of students worldwide as well as for me, it has been a paradigm change. And I mean that rather literally.
This course has been taken by about 100,000 people. That’s wild, correct? And what messages I come across? Oh my, those really are the finest part. Emails, tweets, LinkedIn DMs—it’s like a never-ending stream of tales about how this course has helped people win jobs, start companies, or at last figure out what the heck they were doing wrong with their ads. Fun fact: over dinner, random strangers—who turned out to be students of mine—came up to me last two times I was in New York City. One man claimed the course landed him a new job; another claimed it transformed his company entirely. Really, how great is that?
For me too, this course has completely changed things. In the realm of digital advertising, it’s quadrupled the size of my agency, Adventure Media, and given me the opportunity to teach, network, and support others like you smash it. To be honest, that has been among the most rewarding activities I have ever engaged in. And the fact you are here, eager to delve in? That’s enormous. Again, thank you.
A quick heads-up prior to our diving in
Alright, little housekeeping before we start rolling. First of all, I have heard your comments loud and precisely. While some of you believe I repeat myself too much (also guilty), others believe I speak too rapidly (guilt). I am working on it. Alright? Hey, feel free to bounce about if you ever feel like I’m covering ground you already know or moving too sluggish. The course is set so you may choose the subjects most important to you from among others. Would like information on lifetime value? Cool, then skip ahead. Particularly interested in sophisticated AdWords scripts? Proceed as advised. This is your road; make it one that suits you.
One other thing, too. I changed every slide to feature a white backdrop since apparently the old black ones were running through everyone’s printer ink. You are welcome.
Then, Who Am I?
Alright, let me bring myself back in line. Isaac Rojansky is my name, and I co-found Adventure Media, a digital advertising agency with Long Island roots. Among the fastest-growing agencies in New York, we have worked with some really well-known companies including Forbes, AMC Networks, the International Culinary Center, and more than 400 others. We handle over $100 million in PPC expenditure and handle everything from Facebook chatbot marketing to A/B testing to website audits. Basically, we are on it if it is digital and incorporates advertising.
The truth is, though, I was not always sure where I would wind up. From Hofstra University, I really hold a master’s degree in Industrial-Organizational Psychology—fancy, right? I had no idea at the time I would be operating an agency or teaching digital advertising. Still, the ideas I discovered—about drive, judgment, and human behavior—turned out to be quite useful. After all, advertising is more than simply tech at the end of the day. It speaks of psychology. It has to do with knowing people. And this is what this course will teach.
Motives behind my creation of this course
The bargain is this: I started this course since I was sick of witnessing fantastic companies with innovative ideas destroyed by their rivalry. I’m talking about businesses with better websites, better customer service, better everything—but they just didn’t know how to negotiate the digital advertising game. They were squandering money on ineffective ads, drawing the wrong audience, and losing out to rivals with their Google Ads running perfect. And truthfully? Watching was aggravating. Given the simplicity of the fixes—that is, if only they had appropriate training.
I thus made the decision to take action about it. I aimed to level the playing field so that individuals may equip themselves with the tools required for success. Yes, I will also confess that developing this course has helped my agency. Among some amazing clients it has brought in are PayPal, Tesla, Citibank, and just a few others. More crucially, though, it has enabled thousands of people to take charge of their companies and their advertising. Now also. Your turn is here.
What This Will Get You
By the time you graduate from this course, you will rank among the top 1% of digital marketers worldwide. You will be able to run profitable, competent Google Ads campaigns that truly pay for themselves. Since, to be honest—that is the only statistic that counts. It has nothing to do with your keyword count or the sophistication of your marketing. It’s about outcomes here. You are earning more than you are spending? If not, what then is the point?
We will go over all—from the foundations to sophisticated techniques. You’ll pick up tracking of conversions, lifetime value computation, and e-commerce tracking setup. You will learn the psychology of customer behavior and learn how to create commercials that actually turn around Yes, we will also nerd out on some of the technical aspects. Ultimately, though, it all boils down to one thing: convincing people to buy from you. And not just purchase but also do so in a profitable manner.
Allow Us to Travel This Path. Beautiful
You will have questions along the road, I know. That is ordinary. Fortunately, students of this course have a private Facebook community only for them. I am most active in this area; it is also the ideal venue for sharing your development, gain assistance, network with other students, Of course, you can also use the Q&A part on Udemy; but, trust me; the magic occurs in the Facebook group.
Alright, I believe that for now that is enough talking. Having you here excites me honestly, and I can’t wait to watch what you do. This will be a voyage, a long one certainly but an interesting one. You will also be a Google Ads expert when you come out on the other side. So let’s go about this. See you in the upcoming speech.