Now let’s discuss Instagram’s approach.
Not every Instagram account is built equal. Actually, there are three primary sorts (plus a sneaky “half” type)—each with advantages and drawbacks. Choosing the correct kind is vital if you are serious about expanding your audience, increasing involvement, and earning money.
Which then is the greatest one? Actually, none of them apply here. with all of them.
Allow me to elucidate.
The 3.5 varieties of Instagram accounts.
Most Instagram profiles fit one of these three:
Built on YOU, the personality account is one-sided.
2️⃣ Brand or Business Account, with an eye on a firm or product.
3️⃣ Themed Account: Content-driven, not personal or commercial oriented.
A hybrid account combines the finest aspects of all three.
Here is where it gets interesting now.
😉 The most effective tactic is the hybrid account.
why? While removing their main flaws, it combines the advantages of personal, business, and themed accounts.
Allow me to dissect it here.
1️⃣ The Personality Instagram Account—also known as “It’s All About You”
Usually the face of the brand, a personality account revolves on a particular person.
💡 Illustrations include:
@LukaDončič (NBA player; his fans like to see updates on his personal life and career)
@NickiFrench: People follow her for HER, not a product—actress/model).
Advantages:
✔️ High involvement—people enjoy following actual folks.)
✔️ closer relationship with followers (more confidence equals more conversions.)
Excellent for personal brands and influencers.
Cons: ❌ Hard to scale (you cannot automatically automate if YOUR brand is unique.)
❌ People follow YOU—not a product—not a thing to sell if you pivot.)
👉 Ideal for coaches, influencers, company owners, and everyone else their business involves.
2️⃣ All About the Product, or the Brand/Business Instagram Account
A brand account emphasizes the company, not a person.
💡 Samples:
@Nike (mostly on sports culture, athletes, and their goods.)
@Audi (showcasing automobiles, technologies, and lifestyle—in the automotive sector.)
Benefits include:
✔️ Professional and scalable; no personal brand restrictions here.
✔️ Simple way to advertise goods and services.
✔️ Perfect for startups, e-commerce, businesses.
Cons: People connect with others more than logos, hence engagement is low.
❌ Harder to become viral—Brand postings can feel like advertising.)
Perfect for agencies, SaaS businesses, and firms offering either physical or digital goods.
3️⃣ AKA “Content First, No Personal Brand,” the themed Instagram account
Themed accounts center on a specialty or interest rather than on a particular person or company.
💡 Examples:
@TravelAndLeisure—travel inspiration—beautiful sites, vacation ideas.)
@CatsOf Instagram (handpicked cat material for aficionados.)
One advantage is super viral potential—that is, quick following if people enjoy the specialty.
✔️ Simple to expand a large audience.
✔️ Might make money with sponsorships, affiliate marketing, and adverts.
Cons:❌ Limited relationship or trust People do not “bond” with themed accounts.)
❌ More difficult to sell things (unless a great niche-product fit.)
☺ Best for: Meme sites, travel bloggers, viral content makers.
3.5️⃣ The Ultimate Growth Strategy—The Hybrid Instagram Account
Alright now for the actual magic trick—the hybrid Instagram account.
You combine the finest elements of all three rather than selecting only ONE kind.
💡 Illustrations:
@TonyRobbins (A commercial account, but Tony is the face of it; he combines promotional material, personal thoughts, and viral quotations.)
@LewisHowes (posts viral quotations, business advice, and personal content—building trust while marketing items.)
advantages:
✔️ More engagement (as it’s personal and worthwhile.)
✔️ More sales possibilities—people trust you, but you’re not confined to simply “you.”
✔️ Perfect for developing a brand over time.
Cons: ❌ Requires extra work (balancing several content kinds is difficult).
❌ Calls for consistency; you cannot “post whatever” and expect results.)
😀 Perfect for entrepreneurs, personal brands, and companies seeking great trust and wide influence.
How to decide (and why hybrid wins every time)?
Inquire of yourself these three questions:
1️⃣ Should I take front stage for my brand?
If yes → go personality or hybrid.
If NO ← Go Brand or Themed.
2️⃣ Would you like to offer goods or services?
If really hybrid or go brand.
If NO → Go Themed (monetized by sponsorships or adverts).
3️⃣ Do I want to retain high of engagement while growing rapidly?
Assuming YES → Hybrid is the best option. 💡 Starting with a hybrid account is last recommendation. It maintains engagement high and sales strong while providing the highest possibility of development.
BONUS: The Parallel Account Hack (for quicker expansion)
You may open a Parallel Account if you truly want things accelerated.
This operates as follows:
Create your main brand, a business or personal account.
Starting a Themed Account in the same niche can help you:
Driven traffic to your primary account using the Themed Account.
😡 For instance:
@Curtis Stone (personal/business brand chef.)
@ProperTasty, a viral food page generating traffic to chef profiles.)
Using the themed account will draw a huge audience, then forward them to your main profile for profit instead of trying to become viral with JUST your main account.
Thoughts on Your Instagram Growth Strategy Final Thought
Here’s what to do next:
✅ Choose your basic account type—personality, brand, or themed.
✅ Start including hybrid components to increase reach and interaction.
✅ Think of a Parallel Account approach for fast expansion.
✔ Test several kinds of material and be consistent.
If you get this perfect, your Instagram approach will be designed for long-term success.
All set to expand? Let’s start this. 🚀.