Alright, let’s start with Instagram bios. You know, that small space at the top of your profile that somehow has to accomplish *everything*. Introduce you, sell you, and persuade others to stay around. Indeed, 150 characters have a lot of pressure, but relax not too much. We will knock this out perfectly.
What then *is* an Instagram bio?
Consider it as your digital business card but cooler on Instagram. It’s about marketing oneself, not only about summarizing your background or activities. Indeed, selling. Your bio’s job is to make people want to follow you, like your postings, visit your website, or buy your goods. Not fluff; just straight-forward value—not ambiguous descriptions.
Imagine this: Someone hands you a business card while you are at a networking function. One states, “Benji’s Plumbing: Here’s our website and number.” Nice, but meh. The other promises, “Benji’s Plumbing: We’ll be there in 30 minutes AND give you 10% off your first service.” When your sink bursts, guess which one you are phoning. Just as precisely Your Instagram bio has to be like that second card—compelling, unambiguous, and impossible to overlook.
Why Might *You* Follow Your Own Account?
Pretend you do not know yourself (strange, but go with it). Looking at your Instagram account now. Why would you do as advised? For you what is in it? Should you find yourself unable of answering it, how can you expect others to?
Ask yourself first what value you are presenting. You are funny. Inspiring? Academic? Share special deals or upload drool-worthy food photos? Write it down everything at once. People will hit that follow button for these reasons; your bio must scream them loud and unambiguously.
Still mired in this? Turn it 180-wise. Consider the stories *you* keep track of. Review your list and probe, “Why am I following this person or brand?” Perhaps for their amazing trip pictures, funny memes, or insider knowledge. Whatever it is, put it down in notes. This will help you to understand what works—and what does not.
The Two Approaches to Composing Your Bio
Alright now that you understand your value, it’s time to express it. One can choose from two major styles:
The Paragraph Style
Here you craft a brief, snappy summary outlining your work and the reasons people should be interested. For instance: “We enable you to bring your ideas to life. 26+ laws enacted; 69M’s life affected. Take part in the movement.
It makes the message fast, is neat and professional.
The Dot Point Style
This one is simpler and more laid back to scan. Though cooler, think in bullet points. In particular: Travel addict from the planet 🌍 – 📸 Sharing great pictures ✈️ Advice on how to see the globe on a budget
If you have several items to highlight—services, goods, or distinctive brand traits—this approach works great.
Sell, Do Not Simply Describe
The point is, simply stating what you do is insufficient. You have to market the *advantages* of following you. Allow me to break it out:
Explanation: Traveler.
Selling the Benefit: “Follow me to see jaw-dropping photos from around the world.”
Observe the difference? “Cool, you travel,” the first one sounds like. The second one resembles, “Wow, I want to see those pictures!.” It’s all about what’s in it for your readers.
One more instance:
“Restaurant,” explanation
Come hungry and sell the benefit “🍽️ 20% off your first dinner”.
Never simply consider what you do; always consider what your audience wants. Then, spell it for them.
Emojis: Yay or no?
Indeed, emojis are relevant. Don’t hesitate to toss some even if you own a “serious” company. They draw attention, split text, and simplify reading your bio. But keep from going too far; this is not a middle school group chat. See what other brands in your niche are doing and apply emojis that speak to you personally.
For instance, Fiji Water employs water emojis. makes sense, then?
👀 🍜 A ramen establishment might toss a nood bowl.
Choose a couple you vibe with and roll with it.
Never Forget SEO
Okay, hear me out even though “SEO” seems dull. If someone is looking for what you have to offer, you want to appear up as Instagram’s search feature resembles Google’s really greatly. Your bio should so include pertinent keywords.
Assume for the moment you run an entrepreneurial page. There should be in there words like “entrepreneur,” “startup,” or “business tips”. In particular: “Hey, Benji is me. I am an entrepreneur supporting your start of your ideal company. Let us create something quite remarkable.
See how naturally occurring those sounds. You simply weave keywords in where they fit; you are not stuffing them.
Oh, also here’s a bonus advice: your bio could benefit from hashtags. Their clickability will increase your discoverability. For instance: “🍜 #RamenLovers come together!” Use for the finest noodle inspo.
Last touches: test, polish, repeat
Once your bio is written, don’t just set it and forget it. Try that. Are you growing in followers? Greater participation? If not, fix it. Try several designs, replace emojis, or reinterpret your call to-action. The secret is to keep improving till it’s working for you as hard as it can.
Remember too that your bio is only one element of the jigsaw. You’ll be unstoppable if you pair it with killer material, interesting titles, and a regular publishing schedule.
What then should you be waiting for? Go write the bio that will cause people to stop, read, and—above all—hit the follow button. You own this.