Locating Golden Power Influencers for Your Field of Work
Now let’s discuss locating those golden power influencers for your field of work. Whether your interests are cupcakes, fitness, technology, underwater basket weaving—hey, no judgment—this approach is going to appeal. Let’s suppose I’m operating a fictional cupcake business (because, really, who doesn’t love cupcakes?) and I’m delving into the dessert and baking scene looking for my tribe of influencers for the purpose of this little trip. But relax; this is quite flexible for whichever niche you find yourself in.
First Step: Start With the Foundations—Your Best Friend Is Keywords
Alright first thing first, go to the search bar. It functions as your influencer discovery treasure map. Type a basic term connected to your area of expertise. For me personally? I’m leaning toward “cupcake” since, well, they are life.
Start surfing once you enter search. Don’t obsess about it; just glance at the accounts that show up. Your base is here. If you are noting things (as you should be), start compiling a list of possible influences. Your sight is drawn to someone. Someone has the feel that would complement your brand?
For more tips on using keywords effectively, check out Digital Marketing with AI.
Step 2: Point Out the Stars
Alright, let’s dissect this then. I perused the cupcake results and bam—there is Cupcake Gemma. She appears to have her cupcake game on, verified, has over 400,000 followers. She may be on Mars for all I know, but for now, I have no idea where she is situated; she is absolutely someone I would add to my list though. For what purpose? She obviously is really important in the cupcake scene.
Pro tip: Someone may be a wonderful connection even if they are not nearby to you. You never know who is willing for shoutouts or team projects.
Step 3: Use That Magical Dropdown Arrow
Things get heated here. Once you have an account you enjoy, click on the small dropdown arrow near their profile. This is like opening a secret door to a lot of like narratives. Instagram is saying, “Oh, you like this?” essentially. You could also find great affection in these!
For instance, I selected the option after discovering Cupcake Gemma and saw Chelsea Sweets. She posts drool-worthy dessert items and boasts over a million followers. She is now more influential, hence who knows whether she will engage with a lesser brand? Hey, she is still on my list. Dream huge, then?
Step 4: Try Related Keywords—Swive It Up
Not stop with only one term. Though the cupcake scene is fantastic, let’s stretch a little here. I then wrote “baking.” And wonder what? Suddenly a fresh wave of accounts surfaced. One that caught my attention was Baked by Benji. Oh, she was on The Great British Bake Off! She had very lovely sweets and a decent fanbase. Now, for what I’m looking for, it may tilt perhaps too far into the reality TV zone even if that’s great. Perhaps she is not the greatest choice for my list then. And that’s alright as well. Nobody will be exactly a match.
After that is Bake Along With Her. She seems more accessible, has a combination of sweet and savory tastes, and isn’t confirmed. Ideal! She feels someone who might really interact with my brand, hence she is on my list.
Step Five: Widen the Net—Let’s Talk “Dessert”
At last, I went even more broadly looking for “dessert.” This spawned stories like Dessert Rivalry, which appears to be more of a compilation website with dessert recipes and images. With 142,000 followers, they are not connected to any one company or brand. That cries, to me, “potential collaborator.” They are on the list as they may be receptive to anything like a shout-out or alliance and have a strong presence in the dessert specialty.
For more inspiration on influencer marketing, visit Instagram Marketing Tips.
The Summary
Thus, you have here a really easy approach to find key influencers in your field of work. Simply to refresh memories:
- One starts with a keyword connected to your niche. Keep it basic.
- Go over the findings and note those that appeal to you.
- On profiles you wish to locate comparable accounts, use the dropdown arrow. It’s a fast route to even more possible influences.
- Experiment with similar terms to sweep more broadly.
- Be selective; add accounts to your list that would match your brand really nicely.
Finding influencers at the end of the day comes mostly from curiosity and exploration. You are searching for folks that fit your mood and could actually connect with your audience, not only for large numbers. So get your list, start looking, and develop those relationships. Who wonders? Your next project may be one DM away.
For additional insights on influencer strategies, check out Moz’s guide to influencer marketing.