Alright; let’s discuss branding. More especially, how to perfect your brand identification without going broke? There are many free tools available that will enable you to build a unified, identifiable brand; you do not need to be a design master or engage a costly firm.
First Things First: Color Selection 🎨
Colors matter—a great deal. They create the atmosphere, arouse feelings, and enable quick recognition of your brand by individuals. Ever notice how your brain is burnt with Coca-Cola red, Starbucks green, or Facebook blue colors? That is not done on accident.
How therefore should one choose the colors for their brand?
Already enjoy a particular color? Nice. Starting from there. Confused? There’s nothing to worry about; check Design Seeds. For color ideas, this page is fantastic. Real photographs are taken and broken down into color palettes so you can ensure your choices will look great together.
☺ Pro Tip: Save the hex code (the little #XXXXXX) when you come upon a color you like. You will need it for everything—your logo, website, social media images, etc.
Would you like a more scientific approach? See these tools if you value accuracy over gut sense:
- Coolers: Just hit the spacebar; various color palettes show. In line with one? Lock it and keep creating until you have a whole set of colors that complement one another.
- Using complimentary, triadic, or analogous colors, Adobe Color helps you design color schemes. Highly helpful if you want your palette to seem sleek and businesslike.
- Paletton – There is no design degree needed; plug in one base color and you will create a complementary palette.
Next on schedule: excellent photos 📸
To be honest, poor images destroy excellent branding. You need excellent photographs, not a costly camera or an expert photographer. Lucky for you, there are several amazing places where you may obtain free, professional-looking images without thinking about copyright problems.
My Top Choices for Public Free Stock Images:
- Unsplash: Beautiful, finely detailed images. The calibre is ridiculous.
- Another fantastic choice and even feature free stock movies are Pexels.
- Pixabay has tons of images, graphics, and even vector work. Heads Up: Given these sites are free, some photos get overdone. Ever noticed one stock picture of a handshake everywhere? Yes; try not to use cliches. To uncover hidden treasures, scroll somewhat further.
Fonts: Since the personality of Your Brand should also be found in the text ✍️
Alright, so you have images and colors. Let us now address typefaces as Times New Roman isn’t going to cut it.
Where may one locate unusual (and free!) fonts?
- DaFont: Thousands of interesting fonts; be sure to review the license; some are only free for personal use.
- typeface Squirrel: You are secure as every typeface here is free for commercial usage.
- Google Typefaces: Excellent choice; they glide easily over websites. 🚀 Advice: Keep things straightforward. Trendy typefaces go out of style quickly. Though right now that really hip, grunge typeface looks great, a year from now? You can come to regret it. Save the crazy typefaces for accents; your core branding should be kept simple and classic.
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Branding is about building an identity people will remember rather than only appearances. You only need the correct equipment and some imagination; you do not need a huge budget.
Go play around with these tools, explore, and most importantly—have fun with it! Your brand should be YOU extended.
😊 Ask questions here. Need assistance? Add a remark! See you in the next lesson otherwise.